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Category: Copywriting

Getting Practical With Microcopy

July 28, 2016

   The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design a...

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How Copywriting Can Benefit From User Research

July 27, 2015

  I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers “unconsciously incompetent,” or unaware of how much we don’t know.I’ll never forget the fir...

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