Category: UX Design

Level-Up Email Campaigns With Customer Journey Mapping

    I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. We...

The Role Of Storyboarding In UX Design

    To come up with a proper design, UX designers use a lot of different research techniques, such as contextual inquires, interviews and workshops. They summarize research findings into user stories and user flows and communicate th...

Stop Designing For Only 85% Of Users: Nailing Accessibility In Design

    As designers, we like to think we are solution-based. But whereas we wouldn’t hesitate to call out a museum made inaccessible by a lack of wheelchair ramps, many of us still remain somewhat oblivious to flaws in our user interf...

Combining Graphical And Voice Interfaces For A Better User Experience

    With​ ​the​ ​appearance​ ​of​ ​voice​ ​user​ ​interfaces,​ ​AI​ ​and​ ​chatbots,​ ​what is​ ​the​ ​future​ ​of​ ​graphical​ ​user​ ​interfaces (GUIs)?​ ​Don’t...

Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

    You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They wo...

Building A Large-Scale Design System: How A Design System Was Created For The U.S. Government (Case Study)

    Editor’s Note: We’ve been closely working with Maya on this article, and we’re happy to see the final result now being published on 18F. We highly encourage more teams to share the lessons they learned when building des...

Minimalistic Design With Large Impact: Functional Minimalism For Web Design

    As web design focuses more and more on good user experience, designers need to create the most usable and attractive websites possible. Carefully applied minimalist principles can help designers make attractive and effective webs...

An Overview Of The Most Common UX Design Deliverables

    What do UX designers do on a daily basis? A lot of things! UX professionals need to communicate design ideas and research findings to a range of audiences. They use deliverables (tangible records of work that has occurred) for th...

Playing With Color: Vibrant Options For Apps And Websites

    Color is one of the most powerful tools in a designer’s toolkit. Color can draw attention, set a mood, and influence the user’s emotion, perception and actions. When it comes to the web and mobile app design, this is definite...

Dwelling On The Past: The Importance Of Project Retrospectives (Part 1)

    We should always look for opportunities to grow and improve. Retrospectives and reflections allow you to codify what you’ve learned from experience, to document mistakes and avoid future ones, and to increase your potential to ...