Category: User Research

Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

    You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They wo...

Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

    Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in stor...

World Wide Web, Not Wealthy Western Web (Part 2)

    In part 1 of this article, we looked at where in the world the new entrants to the World Wide Web are, and some of the new technologies the standards community has worked on to address some of the challenges that the next 4 billi...

World Wide Web, Not Wealthy Western Web (Part 1)

    “There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy,” said Shakespeare’s Hamlet, in the famous scene in which Hamlet teaches Horatio to be a web designer. Horatio, as every schoolchil...

Using Social Media For User Research

    Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich...

The Art Of The Intercept: Moving Beyond “Would You Like To Take A Survey?”

   Maxwell is a researcher at a design firm that is working on a mobile payment app. He wants to learn more about how users currently interact with point-of-sale terminals. Maxwell contacts a local grocery store to coordinate times to observe customers as they are checking out. He then asks every fifth ...

The User Experience Delusion

   I am a user experience designer. But you wouldn’t recognize me as one. I don’t often use Photoshop, Skitch or any other graphics package. You will rarely find me designing hero banners or carousels. I don’t even find myself wireframing much these days. Even so, I do design the experiences of us...

Designing Healthcare Apps With Delight

   Apps and devices designed to improve people’s health are becoming more pervasive. I serve as VP, Director of User Experience, in the New York office of a global agency with both healthcare and consumer clients. During my 13 years of working in the healthcare space I have never before had such a ric...

How Copywriting Can Benefit From User Research

   I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers “unconsciously incompetent,” or unaware of how much we don’t know. I’ll never forget the fir...

How To Moderate Effectively In Usability Research

   As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user’s actual behavior in the wild. This is because, inevitably, ...