Category: user experience

Level-Up Email Campaigns With Customer Journey Mapping

    I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. We...

The Role Of Storyboarding In UX Design

    To come up with a proper design, UX designers use a lot of different research techniques, such as contextual inquires, interviews and workshops. They summarize research findings into user stories and user flows and communicate th...

Stop Designing For Only 85% Of Users: Nailing Accessibility In Design

    As designers, we like to think we are solution-based. But whereas we wouldn’t hesitate to call out a museum made inaccessible by a lack of wheelchair ramps, many of us still remain somewhat oblivious to flaws in our user interf...

Combining Graphical And Voice Interfaces For A Better User Experience

    With​ ​the​ ​appearance​ ​of​ ​voice​ ​user​ ​interfaces,​ ​AI​ ​and​ ​chatbots,​ ​what is​ ​the​ ​future​ ​of​ ​graphical​ ​user​ ​interfaces (GUIs)?​ ​Don’t...

Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

    You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback? We can tell you: They wo...

Exploring Animation And Interaction Techniques With WebGL (A Case Study)

    Two years ago, I decided to start a series of short WebGL experiments on Codepen. Earlier this year, I finally found the time to compile them all together on a single website named “Moments of Happiness”. Since its in...

A Guide To Virtual Reality For Web Developers

    Recently, there has been a proliferation of virtual reality (VR) web browsers and VR capabilities added to traditional browsers. In this article, we’ll look at the state of browsers in VR and the state of VR on the web via the ...

Removing Friction In UX: Last-Minute Travel Planning And Activity Booking

    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities...

Designing The Perfect Feature Comparison Table

    Not all products are created equal. While we repeatedly buy some products almost mindlessly, for others, we take a lot of time to make a purchasing decision. For a price tag that meets a certain threshold or if we are particularl...

Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack

    Creating good user experiences for apps inside messaging platforms poses a relatively new design challenge. When moving from desktop web to mobile interfaces, developers have had to rethink interaction design to work around a con...