Category: Research

The Average Web Page (Data from Analyzing 8 Million Websites)

The following is a guest post by Catalin Rosu, who along with some colleagues, dug up a ton of data about the HTML content of web sites. This is the most recent study of its kind and wildly fascinating to see the results. I find it especially fun to compare the top results to what I would have guessed would have won. W...

Designing for Kids Is Not Child’s Play

   Chances are you’ve seen it: a child glued to a tablet or smartphone, swiping fearlessly with small, sticky fingers. From airports and restaurants, to homes and even schools, mobile devices are a ubiquitous part of childhood today. Apple launched a curated ‘Kids’ category in the App Store last y...

How To Moderate Effectively In Usability Research

   As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user’s actual behavior in the wild. This is because, inevitably, ...