Category: Psychology

Designing For The Internet Of Emotional Things

   More and more of our experience online is personalized. Search engines, news outlets and social media sites have become quite smart at giving us what we want. Perhaps Ali, one of the hundreds of people I’ve interviewed about our emotional attachment to technology, put it best: “Netflix...

Combining UX Design And Psychology To Change User Behavior

   Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed repeatedly. As UX practitioners, we...

Why Performance Matters, Part 3: Tolerance Management

   When technical performance optimizations reach certain limits, psychology and perception management might help us to push the limits further. Waiting can consist of active and passive phases; for the user to perceive a wait as a shorter one, we increase the active phase and reduce the passive phase o...

Why Performance Matters, Part 2: Perception Management

   Time can be analyzed from two different points: objective and psychological. When we talk about time that can be measured with a stopwatch, we’re talking about objective time, or clock time. Objective time, though, is usually different from how users perceive time while waiting for or interacting w...

Beyond Usability: Designing With Persuasive Patterns

   You probably have a great product. You’ve done your usability deeds and you have a few core customers who regularly use your product. However, it just doesn’t stick out from the competition. It has a high bounce rate, only few users return, users abandon your product faster than you would like an...

Takeaways From Mobile Web Behavior

   According to Ian Carrington, Google’s mobile and social advertising sales director, speaking at Mobile Marketing Live back in 2012, more people in the world have access to a smartphone than a toothbrush. With that in mind, it’s perhaps not very surprising that there’s no shortage of informatio...

Why Performance Matters: The Perception Of Time

   Those of us who consider ourselves developers, including me, are very task-oriented. We like to be guided towards optimal results, and we find ourselves uncomfortable when there is no clear path to follow. That is why we all want to know how to do things; we like step-by-step tutorials and how-tos. H...

Designing Web Interfaces For Kids

   Kids spend a lot of time online, and their cognitive and physical limitations present many challenges to them when they do so. Pair that with poorly designed content and dark patterns, and you have a bad mix. As designers on the web, we have a responsibility to create things that empower kids and mak...

Think Fast! Using Heuristics To Increase Use Of Your Product

   People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of them. Your design team can take advantage of our knowledge of the human mind and human behavior by accounting for a number of heuristics, or mental shortcuts, that ...