Category: Product Strategy

Level-Up Email Campaigns With Customer Journey Mapping

    I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my team and I started looking for other more exotic uses of this technique. We...

Better Form Design: One Thing Per Page

    In 2008, I worked on Boots.com. They wanted a single-page checkout with the trendiest of techniques from that era, including accordions, AJAX and client-side validation. Each step (delivery address, delivery options and credit-c...

Applications Of Machine Learning For Designers

    As a designer, you will be facing more demands and opportunities to work with digital systems that embody machine learning. To have your say about how best to use it, you need a good understanding about its applications and relat...

Improve Your Billing Form’s UX In One Day

    The checkout page is the last page a user visits before finally decide to complete a purchase on your website. It’s where window shoppers turn into paying customers. If you want to leave a good impression, you should provide op...

Algorithm-Driven Design: How Artificial Intelligence Is Changing Design

    I’ve been following the idea of algorithm-driven design for several years now and have collected some practical examples. The tools of the approach can help us to construct a UI, prepare assets and content, and personalize ...

Giving Your Product A Soul

    After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And ...

A Lean Approach To Product Validation

   One of the biggest risks of building a product is to build the wrong thing. You’ll pour months (even years) into building it, only to realize that you just can’t make it a success. At Hanno, we see this happening time and time again. That’s why we’ve put together a Lean Validation Playbook. ...

A Framework For Brainstorming Products

   Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is often no clear-cut way to decide on what ideas to take action on....

How To Take Charge Of A UX Kickoff Meeting

   I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading. They would fight ...

Improving Reviews And Testimonials Using Science-Based Design

   Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’...