Category: Personalization

Driving App Engagement With Personalization Techniques

    Once upon a time, in the not-so-distant past, people considered websites to be a prime indication of how users’ attention was brief and unforgiving. Remember the dreaded bounce rate? Remember the numerous times you worried tha...

Privacy Guidelines For Designing Personalization

   For interaction designers, it’s becoming common to encounter privacy concerns as part of the design process. Rich online experiences often require the personalization of services, involving the use of people’s information. Because gathering information to personalize a customer experience can in...