Category: Emotional Design

The Power Of Emotional Design: Including Illustrations Into Your Projects

    As designers, we often use imagery that resonates with our audience. Yet, often we also end up with stock photos and generic icons that come across as mere decoration. Or we bypass imagery altogether. But custom images are a powe...

Designing For The Internet Of Emotional Things

   More and more of our experience online is personalized. Search engines, news outlets and social media sites have become quite smart at giving us what we want. Perhaps Ali, one of the hundreds of people I’ve interviewed about our emotional attachment to technology, put it best: “Netflix...