Category: Designers

UX Meets MBA: What Happens When A Designer Goes To Business School

    If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a VP of UX with an MBA, I strive to bring both worlds together to create a new model in whi...

How Do You Hire a Designer?

My friend Jeff just asked me this question. He was looking for a designer for a one-off graphic design job. He had the project all scoped out. He just didn’t know how to do it. He’s not a fool; he web searched around for stuff, but what you find doing that is a confusing mess with plenty of results that don...

Getting Back Into The (Right) Deliverables Business

   “Get out of the deliverables business” has become quite a mantra in the lean startup and UX movements. There’s much to love in that sentiment — after all, for every wireframe you make, you’re not shipping code to customers. But I’m worried that, just like with the concept of a minimu...

Hey Designers: Stop Being An Afterthought

   There are reasons you’re still saying the same thing after all these years — still talking about how it always seems like design gets tacked on to the end of the process. You should be at the concept meeting, you say, where you can make a real difference. I’ve been hearing it for 15 years....