Category: Design Principles

The Underestimated Power Of Color In Mobile App Design

    Color is arguably the second most important aspect of your app, after functionality. The human to computer interaction is heavily based on interacting with graphical UI elements, and color plays a critical role in this interactio...

Improve Your Designs With The Principles Of Continuation And Common Fate (Part Three)

   Creating an effective web design is like putting a puzzle together, with the various parts coming together to tame the chaos and form a whole, well-organized design. At the foundation of this organization are the gestalt grouping principles. In the first two parts of this series, we looked at the pr...

Improve Your Designs With The Principles Of Closure And Figure-Ground (Part 2)

   Have you ever wondered how elements come together to create successful designs? It’s no accident that compelling design just seems to work. What most of these designs have in common is the use of gestalt grouping principles to organize information that helps us understand the relationships and diff...

Improve Your Designs With The Principles Of Similarity And Proximity (Part 1)

   The perceptual process enables us to perceive the world through our senses of sight, smell, sound, taste and touch. In particular, our visual system processes vast amounts of information in its environment. Rather than perceiving elements separately, our brain organizes patterns, objects and shapes i...

Design Principles: Compositional Balance, Symmetry And Asymmetry

   A balanced composition feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye so much that you can’t see the other areas. Balancing a composition involves arranging both positive ...