Category: Content Strategy

How To Deliver Large-Scale Projects Using A Content Hub Strategy

    What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? We have rece...

Getting Practical With Microcopy

    The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an effective user experience. We, as designers, however, know that good design a...

6 Inspiring Examples of Gamification in Design

From the Powerball to Candy Crush to Farmville, games have permeated our lives. And for good reason: They’re fun, exciting, and rewarding. Plus, leveling up or winning a game provides us with an instant sense of gratification and pride. So to make your UX more engaging–even addictive–try incorporating gamificatio...

Creating Content Wireframes For Responsive Design

   As I was leading my course in responsive web design between 2011 and 2012, I kept stumbling over the process of wireframing. My students tended to focus on the wireframe as being the end game in the planning process. They didn’t understand that responsive design focuses on how users will access the...

Design Mock-Ups Need Dynamic Content: Tools and Plugins

   Nothing is perfect on the web. We can’t make sure that our websites always work as intended, but we can try our best to design resilient and flexible websites that aren’t that easy to break — both in terms of interface design and security. Yet neither resilience nor flexibility are usua...