Category: Case Studies

How We Built An iOS App To Shoot A 3D Video (Case Study)

    It wasn’t long after Hollywood released its first 3D films that the movie format quickly gained huge popularity worldwide. Thanks to developments in video-recording technology, any user can now shoot a video on their own. You c...

“Why We Didn’t Use A Framework” (Case Study)

    When we set out to build MeetSpace (a video conferencing app for distributed teams), we had a familiar decision to make: What’s our tech stack going to be? We gathered our requirements, reviewed our team’s skillset an...

Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

    Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in stor...

Building For Mobile: RWD, PWA, AMP Or Instant Articles?

    As we look deep into 2017, one of the questions on every web developer’s mind ought to be, “What trend will define the web in 2017?” Just three years ago, we were talking about the “Year of Responsive Web Design”, and w...

The Realities Of User Experience Design Within The Luxury Industry

    For luxury companies and upscale lifestyle service providers, excellence in experience is an essential component of the value delivered. Conceptually different from the mass market, the luxury domain relies not only on offering t...

Building “Topple Trump”, An Interactive Web-Based Quiz Game (Case Study)

    Editor’s Note: When it comes to elections, we are each given a choice in how to express our opinions and beliefs. Some designers and developers use their skills to further articulate their choice in one person. Here’s a g...

How To Improve Conversions By Localizing An App — A Case Study On “Paper”

   When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark for marketers and designers. We worked with the team at FiftyThree to test their app store landing pa...

Transforming Lufthansa’s Brand Strategy — A Case Study

   The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no style guides were available to cover these channels. I remem...

Making A Service Worker: A Case Study

   There’s no shortage of boosterism or excitement about the fledgling service worker API, now shipping in some popular browsers. There are cookbooks and blog posts, code snippets and tools. But I find that when I want to learn a new web concept thoroughly, rolling up my proverbial sleeves, diving in ...

Lessons Learned In Big App Development, A Hawaiian Airlines Case Study

   Having spent over two years making it, we just pressed the “Ship” button on the new Hawaiian Airlines website. It has been the biggest project of my career, and I’ve worked with the most talented team I’ve ever worked with. Everything was rebuilt from the ground up: hardware, features, back-...