Category: Analytics

Tracking Internal Marketing Campaigns With Google Analytics

    Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many websites use internal advertising in the form of ban...

Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty

    In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of mobile traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user exper...

Understanding Stacked Bar Charts: The Worst Or The Best?

    Data visualization has become an important part of our everyday life, allowing us to quickly assess information. And with so many chart types out there to choose from, it should be possible to effectively solve almost any task, w...

A Case Study: Is App Indexing For Google Worth The Effort?

    Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may su...

Analytics for Lazy Developers

Here’s an incomplete list of analytics tools I’ve personally used: Google Analytics, Alexa, Gauges, FullStory, NewRelic, and Woopra. Perhaps you’ve used some others? Mixpanel, Heap, KISSmetrics, Rollbar? They are all different and do interesting and valuable things for our businesses. Integrating them...

Google Analytics Can Show You Screen Resolution ≠ Browser Window

It was five years ago when I wrote Screen Resolution ≠ Browser Window. The idea was that, at the time, there was a lot of talk about monitor size in relation to how we design websites. JavaScript is happy to tell the dimensions of a monitor: screen.width. But how useful is that? Isn’t it more useful to know how...

Finding Better Mobile Analytics

    When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer. How ...

Sponsor: Segment, the last integration you’ll ever need.

Are you tired of integrating third-party services into your website? Yeah, we were too. That’s why we made Segment. From advertising to personalization and support, our extensive partner network includes the industry’s leading marketing technology solutions, data warehousing and analytics tools. Segment’s develop...

An Intro to Google Tag Manager

The following is a guest post by David Attard. I only recently became aware that Google Tag Manager was a thing, but didn’t know exactly what it was, what it did, or why I might care to use it. Thankfully David stepped up here to explain it, so now we all can understand it. Take it David! Have you ever been on t...

Learning to Use Google Analytics More Effectively at CodePen

Here’s how most people use Google Analytics: you copy and paste the default tracking snippet into your templates. Look at the pageview data that comes in. That’s all good, but that isn’t the most useful analytics for many sites. Google Analytics can track just about anything. It’s very flexible ...