Category: AMP

Catching up on AMP News

The big news since we last talked about AMP is that the AMP team announced that there will be a way for non-AMP sites to make their way into the coveted Google search results carousel. Malte Ubl: Based on what we learned from AMP, we now feel ready to take the next step and work to support more instant-loading content ...

How To Build Your Own Action For Google Home Using API.AI

    For the holidays, the owner of (and my boss at) thirteen23 gave each employee a Google Home device. If you don’t already know, Google Home is a voice-activated speaker powered by Google Assistant and is a competing product to A...

AMP For Retailers: Is It Worth It?

    Big news from Google: Within a few months, the infamous search engine will divide its index to give users better and fresher content. The long-term plan is to make the mobile search index the primary one. Why does this matter for...

Need to Catch Up on the AMP Debate?

The subject of AMP came up at a meetup I was at the other day. It came up in a “Hey have y’all seen this thing yet?” context. Some people have heard of it, some hadn’t. Even among those who had heard of it, the vibe was mostly: “this is newfangled tech. It’s the future, probably. I g...

Writing Async Libraries – Let’s Convert HTML to PDF

I can barely remember a conference where the topic of asynchronous PHP wasn’t discussed. I am pleased that it’s so frequently spoken about these days. There’s a secret these speakers aren’t telling, though… Making asynchronous servers, resolving domain names, interacting with file systems...

ShopTalk 248: AMP

AMP is wildly polarizing. Huge tech companies evangelize for it. It has loads of tech partners and loads of publishers using it. Well-respected companies are building things for it. There is also a ton of backlash. It’s too easy to break. It gives Google far too much control. It’s not entirely progressive ...

Progressive Web AMPs

    If you’ve been following the web development community these last few months, chances are you’ve read about progressive web apps (PWAs). It’s an umbrella term used to describe web experiences advanced that they compete with...

Why Do Websites Publish AMP Pages?

I cannot tell if you AMP will shake out to have been a good or bad idea for the web. I can attempt to answer this question though: those sites don’t care where you read them. They just want people to read them. Read them. Like them. Trust them. So when they have something to sell (in any sense of the word), they...

Taking AMP for a Spin

The following is a guest post by David Attard of DART Creations. David is going to introduce us to AMP (no idea what that is? read on) as well as how you might go about converting an existing site to an AMP site. Hint: it’s for big performance gains. AMP is becoming quite a thing. WordPress is doing it. I’v...

Turn Your AMP Up To 11: Everything You Need To Know About Google’s Accelerated Mobile Pages

   In May of 2015, Facebook unveiled its new in-app publishing platform, Instant Articles. A month later, Apple declared that the old Newsstand experience (essentially a fancy folder full of news apps) would be replaced in iOS 9 with a brand new news-aggregation and discovery platform called Apple News....