World Wide Web, Not Wealthy Western Web
Bruce Lawson explores many of the misconceptions that web designers might have when building websites. The crux of his argument is that we should be focusing on designing for users that are just getting online and for those that have frustratingly slow internet connection speeds.
He even makes a bold prediction:
Many of your next customers will come from the area circled below, if only because there are more human beings alive in this circle than in the world outside the circle.