What A/B Testing Taught Us About App Store Optimization
1.5 million apps in Apple’s App Store and another 1.5 million in Google’s Play store. That’s a lot of apps, and for a growing number of mobile users. An average user in the US will download only three new apps per month (at best), according to comScore’s “US Mobile App Report.”
Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing product is no longer enough.
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