Putting Thought into Things
A 2014 article from Information Architects on the process of modern day web design:
- Make a tree structure
- Photoshop the Home, Section, and Article pages
- Hack on WordPress or one of its cousins
- Fill in the content
- Complain that people are stupid, or evil, or both
Do web projects fail because everybody except us is stupid? Or evil? Or both? Is it because small agencies get small budgets and no time? Because established web designers lie a lot? Because while the layout is great, the content sucks? Because the content is great but the layout sucks?
Or is it because we have 22 drawers full of of comfortable tools, fantasies and excuses to avoid the pain of sitting down and thinking?
You can wail about this and make snarky comments as much as you want, but no technique or technology is going to solve a lack of thought. On the contrary! Adding stronger, faster, more technology is going to amplify our thoughtlessness. And that’s why the plastic soup of data we’re fouling our online oceans with is not making us any better at solving tangible problems.