Progressive Web AMPs
If you’ve been following the web development community these last few months, chances are you’ve read about progressive web apps (PWAs). It’s an umbrella term used to describe web experiences advanced that they compete with ever-so-rich and immersive native apps: full offline support, installability, “Retina,” full-bleed imagery, sign-in support for personalization, fast, smooth in-app browsing, push notifications and a great UI.
But even though the new Service Worker API allows you to cache away all of your website’s assets for an almost instant subsequent load, like when meeting someone new, the first impression is what counts. If the first load takes more than 3 seconds, the latest DoubleClick study shows that more than 53% of all users will drop off.