Designing Mobile Experiences For Millennial Shoppers
The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers.
With $100 billion in annual mobile ad spend at stake, someone has to figure out a way to fix this disconnect.
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