Design Or Get Undesigned

Category: design, typography


What would a page look like if it had no designer? This odd question occurred to me in the 1980s, while overseeing the transition from lead-based typesetting to computer-based phototypesetting of an Indian newspaper, The Patriot.

Design Or Get Undesigned

Like many Indian newspapers then, The Patriot had no designer. Its very distinctive layout seemed to emerge from the tactile interaction between the lead of the typeset matter and the hands of the illiterate, non-English-speaking villager who put the pages together.

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