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20 Best Popup & Opt-In WordPress Plugins

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We all know
that providing informative, entertaining and/or inspiring content is a critical
component to attracting visitors to our sites, but for many users the million
dollar question is how to convert them to subscribers.  

shows that popup opt-ins have the highest conversion rate of all opt-ins, but
they become less effective if they’re poorly designed. With that in mind, we’ve
compiled a mighty list of the 20 Best Popup & Opt-In WordPress Plugins available at Code Canyon.

The first
13 plugins on the list are dedicated to opt-ins, while the last seven are specifically popups of a unique kind that will help your website stand out from the pack. 

1. ConvertPlug
– Popup Plugin For WordPress

First up
is one of Code Canyon’s top sellers, ConvertPlug. This plugin has an enormous
library of over 100 beautiful ready-made templates specifically designed to
convert your site visitors to email subscribers, social followers and customers using a wide variety of customizable popups that are triggered by
various user actions.



  • over ten popup display positions
  • 12 different visitor behavior triggers and filters
  • ability to re-engage inactive visitors with interactive popups
  • ability to tailor your offers to new, returning and logged-in visitors
  • and more

If you’re focused on increasing your conversion rate, ConvertPlug
should be your first stop.

2. Ultimate
Modal Windows

The Ultimate Modal Windows plugin came out last spring but is really just
hitting its stride. This plugin allows you to create a wide variety of customisable
popup and flyout panels and place them anywhere on your WordPress site. 

What’s more, it also provides six user behavior triggering options so
that you choose how and when you want the popups and flyouts to appear.

Ultimate Modal Windows


  • a powerful and easy-to-use editor
  • MailChimp and GetResponse integration
  • ability to create any content, including feedback forms or social share
  • a wide range of styling options
  • and more

The Ultimate Modal Windows plugin is exactly what you need if you want
flexibility in the type and placement of popups you use on your website.

3. Popups

Generator only
entered the field this year. It offers similar features and functions to Ultimate Modal Windows, but an important
difference is that it allows you to customize and fine-tune popup offers
based on the activity of individual network users by using cookies.

Popups Generator

 Key features:

  • insert any content via the built-in editor
  • create any kind of popup
  • ability to place popup anywhere
  • and more

Popups Generator will appeal to users who are interested in a more
targeted approach to opt-ins.

4. Layered

Layered Popups’ speciality
is the ability to create your own cool multi-layered animated popups. If
getting your hands dirty isn’t your style, you can take advantage of over 150 beautifully
designed ready-made templates.


Key features:

  • works with 65 email marketing providers
  • visual popup editor
  • A/B campaigns and statistics
  • PageSpeed optimized
  • and more

With its wide range of functionality, Layered Popups will add a bit of
pizazz to your opt-ins and popups.

5. Ninja
Popups for WordPress

Popups for WordPress is a best-selling popup plugin on Code Canyon, and that’s
no wonder, as it offers a dazzling array of features and is integrated with a
large number of email marketers. In spite of the plethora of features, this plugin’s drag and drop visual
editor makes it very user friendly.

Ninja Popups


  • 60 popup themes
  • 8 opt-in panels
  • animation effects
  • 42 email marketing integrations
  • and more

If you’re looking for a plugin with loads of features that
packs a punch, Ninja Popups for WordPress is the one for you.

6. ChimpMate
Pro | WordPress MailChimp Assistant

ChimpMate Pro is an opt-in plugin designed specifically for MailChimp users to help convert
readers into subscribers. Like its sister plug-in OptinPoint, which we’ll be looking at next, this plugin is highly customizable
and allows full control over when and where popups appear.

Chimpmate Pro

Key features:

  • WooCommerce
  • live editor
  • highly
    customizable themes
  • nine behaviour
    and trigger options
  • and more

ChimpMate Pro will be the plugin of choice for MailChimp users, but if you
don’t use MailChimp, don’t worry—the next plugin on the list may appeal to you.

7. OptinPoint
| All in One Subscription Plugin for WordPress

OptinPoint plugin was
released just two months ago to extend the great features of ChimpMate Pro to users of other email
marketing services. Like ChimpMate Pro,
it focuses on building email subscriptions by offering well-designed and
customizable forms that are integrated with a number of email marketing services.



  • live editor
  • nine user
    behavior triggering options
  • highly
    customizable themes
  • instant
    data on user behavior
  • and more

With so
many great features, OptinPoint will be your choice if you’re looking for a
simple, easy-to-use plugin to help you build your email list.

8. WordPress
& WooCommerce Better Discount, Vouchers, Coupon Pop-Up Plugin

The WordPress
& WooCommerce Better Discount, Vouchers, Coupon Pop-Up Plugin
 has one
purpose and one purpose alone. It uses an attractive little icon in the bottom
corner of your website screen to entice your visitors to click on it. It then
turns them into fans, followers and/or email subscribers by offering them a
special discount, voucher or coupon code of your choosing.  

WordPress - Woocommerce Better Discount Vouchers Coupon Pop-Up Plugin

Key features:

  • displays discount, coupon or voucher code after customer
    like/follow/subscribe email
  • includes email signup form
  • includes popup on exit
  • and more

WordPress &
WooCommerce Better Discount, Vouchers, Coupon Pop-Up Plugin
is bound to be a
hit with sites selling products but can be adapted as a less in-your-face
option for general sites as well.

9. Super
Forms – Popups Add-on

An add-on
for the Super Forms – Drag & Drop Form Builder plugin, the Super Forms – Popups Add-on doesn’t have the razzle dazzle of
other popups but is a good solid choice
for users looking to convert visitors to email subscribers.

Super Forms - Popups Add-on

Key features:

  • seven demo
    popups that can easily get you started
  • fully
  • 12 different visitor behavior triggers and filters
  • popups can be made sticky
  • and more

Super Forms – Popups Add-on is a great choice if you’re looking for a simple solution to building your email list. 

10. Modal
Popup Box For Visual Composer

Modal Popup Box For Visual Composer can be bought as a standalone or
comes bundled with CodeCanyon’s top-selling Ultimate Addons for Visual
. The plugin allows you to add popups for a wide variety of purposes:
opt-ins for email subscription, shortcodes, images, videos, contact forms, or
social media widgets.

Modal Popup Box For Visual Composer


  • MailChimp supported
  • shortcode support
  • ability to add images or video
  • and more

Modal Popup Box For Visual Composer is the simple opt-in solution that
will appeal to users of Ultimate Addons for Visual Composer or users looking
for a no-frills popup.

11. WP Flat
Newsletter Subscription Panel

WP Flat Newsletter Subscription Panel takes a different approach to opt-ins
from the selection above. Rather than focusing on the popup function, it allows you to add a flat subscription panel to your website and is shown only once per user.

WP Flat Newsletter Subscription Panel

Key features:

  • fullscreen
    newsletter subscription panel
  • four different animations of appearance to choose from
  • panel can
    be triggered by predetermined visitor behaviour
  • fully customizable texts, fonts, and colors
  • and more

For people
who don’t like the intrusiveness of popups, the WP Flat Newsletter
Subscription Panel
plugin provides a clean, simple approach to converting visitors to
email subscribers.

12. Opt-In
Panda for WordPress

Panda for WordPress is another plugin that takes a
different approach to opt-ins. This plugin allows you to lock a valuable portion of content
on a webpage, by hiding or blurring it, and asks the visitor to enter their
email address (opt-in) to unlock the hidden content.

Opt-In Panda for WordPress

Key features:

  • four types of locks
  • integrates
    with all the major mailing services and plugins
  • subscribe visitors through Facebook, Twitter, Google, or LinkedIn
  • track your results with built-in analytics

Panda for WordPress
will appeal to users who can easily create or already have premium
content or freebies that they want to offer to subscribers only.

13. Swift
Visual Composer Addons

Visual Composer Addons offers many features, but it is the drag and drop, layered
popup builder that we’re interested in here. The popup is triggered by a customizable delay after the page opens, and
you can set multiple exit/welcome popups for each page.

Swift Visual Composer Addons

Key features:

  • drag and drop builder
  • animated, layered popups
  • any
    content or can be displayed in the popup window
  • different
    visitor behavior triggers and filters
  • and more

benefit of Swift Visual Composer Addons is that you get access to a great
plugin as well as 35 other unique features to make your website shine.

Now we’ll turn our attention away from opt-in plugins to other
cool and unique popups offered at CodeCanyon.

14. Annotator
Pro WP – Image Tooltips & Zooming

Annotator Pro WP plugin is specifically designed to allow the user to add
tooltips, annotations and zooming to their images. The plugin comes with a fully featured editor for customisation.

The Annotator Pro WP


  • 10 built-in icons and spots
  • fullscreen mode
  • deep linking
  • smooth pan and zoom
  • and more

Among the many users that the Annotator Pro WP – Image Tooltips & Zooming plugin would appeal to, educators will find it incredibly

15. Hotspots
with Comments – WordPress Plugin

with Comments is a variation on the Annotator Pro WP. It allows you to add hotspots on your image
to create tooltips or annotations, but it goes a step further by allowing your
visitors to click anywhere within an image to create hotspots themselves and
leave comments within your image. 

You can moderate hotspots by approving,
deleting or closing to new comments just as you would WordPress comments. You
can also control who can create hotspots and who can see them.

Hotspots with Comments

Key features:

  • hotspots can contain popup text,
    images and video
  • customize individual hotspots and
  • visitor created hotspots
  • show hotspots publicly or keep them
  • and more

Hotspots with Comments is an innovative way to make your images more interactive. 

16. Usernoise
Pro Modal Feedback & Contact Form

Usernoise Pro has one purpose, to communicate
with your site visitors through feedback. The feedback icon sits unobtrusively on
the left side of the screen and flies out when clicked.

Usernoise Pro

Key features:

  • feedback statuses, like “New”, “In
    progress”, “Rejected”
  • simple, unobtrusive design
  • customisable feedback form
  • and more

Usernoise Pro will give your visitors, customers and clients a fast and easy way to ask questions, give you feedback, or send you compliments.

17. WP Flat
Tour Builder

Another innovating popup plugin, WP Flat Tour Builder allows you
to create visual tours on your WordPress website in the form of a sequence
of text, tooltips and dialog windows that guide the user through the different
pages of the site. It can be launched automatically when a visitor arrives on a
page or when the visitor clicks on a specific element.

WP Flat Tour Builder


  • fully manage tours and steps
  • customisable
  • sequences can be tooltip, dialog, or texts
  • and more

WP Flat Tour Builder may not be for everyone, but will be of great value
to e-commerce or educational sites.

18. PopupPress
– Popups with Slider & Lightbox for WordPress

is all about variety. It allows users to insert any type of content in a popup, be it video, photo slider, disclaimer content, audio, text, banner ads, you
name it.


Key features:

  • accommodates
    a wide range of popup content
  • slider and
    Lightbox included
  • different
    visitor behavior triggers and filters
  • fully
  • and more

– Popups with Slider & Lightbox for WordPress
is a versatile popup
that will add interest to any WordPress site.

19. Torchbox
Image Lightbox for WordPress

Image Lightbox for WordPress automatically turns your images into
beautiful popup lightboxes. The beauty
of this plugin is that it gives you the low-resolution copy of the image as a
preview, while the high-resolution one is being loaded, thus eliminating the
need for visitors to stare at a boring loading icon while waiting for the
image to load.

Torchbox Image Lightbox for WordPress

Key features:

  • automatically converts images into lightboxes
  • automatically detects high-resolution versions of your images
  • detects captions
    and hides them when the lightbox is closed
  • customisable
  • and more

If you’re
looking for the ideal popup Lightbox to show off your images, Torchbox Image Lightbox for WordPress is a great choice.

20. Mosaic
Gallery Addon for Visual Composer

Like the previous plugin, Mosaic Gallery Addon for Visual Composer is all
about showing off your images with a simple and beautiful Lightbox popup.

Mosaic Gallery Addon for Visual Composer

Key features:

  • ability to create fully responsive
  • Visual Composer templates included
  • compatible with standalone Visual Composer and
    any Visual Composer bundled themes
  • and more

Gallery Addon for Visual Composer
is the perfect popup plugin to show off your
images in style


These 20
plugins just scratch the surface of products available at Envato Market. So if
none of them catch your fancy, there are plenty of other great options to hold your

And if
you want to improve your skills building WordPress sites, check out the ever so useful free WordPress tutorials we have on offer.