Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many websites use internal advertising in the form of ban...
In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of mobile traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user exper...
Data visualization has become an important part of our everyday life, allowing us to quickly assess information. And with so many chart types out there to choose from, it should be possible to effectively solve almost any task, w...
Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may su...
Here’s an incomplete list of analytics tools I’ve personally used: Google Analytics, Alexa, Gauges, FullStory, NewRelic, and Woopra. Perhaps you’ve used some others? Mixpanel, Heap, KISSmetrics, Rollbar? They are all different and do interesting and valuable things for our businesses. Integrating them...
It was five years ago when I wrote Screen Resolution ≠ Browser Window. The idea was that, at the time, there was a lot of talk about monitor size in relation to how we design websites. JavaScript is happy to tell the dimensions of a monitor: screen.width. But how useful is that? Isn’t it more useful to know how...
When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer.How ...
Are you tired of integrating third-party services into your website? Yeah, we were too. That’s why we made Segment. From advertising to personalization and support, our extensive partner network includes the industry’s leading marketing technology solutions, data warehousing and analytics tools. Segment’s develop...
The following is a guest post by David Attard. I only recently became aware that Google Tag Manager was a thing, but didn’t know exactly what it was, what it did, or why I might care to use it. Thankfully David stepped up here to explain it, so now we all can understand it. Take it David!Have you ever been on t...
Here’s how most people use Google Analytics: you copy and paste the default tracking snippet into your templates. Look at the pageview data that comes in. That’s all good, but that isn’t the most useful analytics for many sites. Google Analytics can track just about anything. It’s very flexible ...
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