Archive for the ‘User Research’ Category

Using Social Media For User Research

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    Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of u...

The User Experience Delusion

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  I am a user experience designer. But you wouldn’t recognize me as one. I don’t often use Photoshop, Skitch or any other graphics package. You will rarely find me designing hero banners or carousels. I don’t even find myself wireframin...

Designing Healthcare Apps With Delight

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  Apps and devices designed to improve people’s health are becoming more pervasive. I serve as VP, Director of User Experience, in the New York office of a global agency with both healthcare and consumer clients. During my 13 years of worki...

How Copywriting Can Benefit From User Research

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  I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers “unconsciously incompetent,” or unaw...

How To Moderate Effectively In Usability Research

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  As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user...