Archive for the ‘Strategy’ Category

On Writing Feature Requirements

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I have been asked to lead product development on a team. This is somewhat of a new journey for me because I'm generally used to calling myself a web designer rather than a product manager or strategist. The toughest part of this job for me has been org...

How We Started Releasing Features Twice As Fast (Case Study)

  When businesses rely on your app for their day-to-day work, you have to be agile enough to quickly address their needs. If you don’t, others definitely will. In the unforgiving world of SaaS, delaying a critical feature (or rushing a bug-...

How To Roll Out New Features Without Hurting Loyal Users

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  “Be agile; release early; release often.” We know the drill. But is it strategically wise to keep rolling out features often? Especially once a product you’re building reaches a certain size, you probably don’t want to risk the inte...

Transforming Lufthansa’s Brand Strategy — A Case Study

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  The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no ...

Introducing RAIL: A User-Centric Model For Performance

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  There’s no shortage of performance advice, is there? The elephant in the room is the fact that it’s challenging to interpret: Everything comes with caveats and disclaimers, and sometimes one piece of advice can seem to actively contradi...