Archive for the ‘SEO & Online Marketing’ Category

Modern Web Design Means Achieving Goals

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Before you start sketching design suggestions, you should make sure you know the goal of the website you’re creating. If you do that, you can focus on the things that matter right away. The Gold Digging Years: As Pretty as Possible. In the nineti...

SEO: How to Deal With Duplicate Content

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Why is duplicate content a problem, and how can you solve it? In the following article, we’ll answer these questions. Duplicate Content: the Problem Now you might say you didn’t have duplicate content. But most likely, the reason for that i...

Tool Tip: The Really Good Email Design Checklist

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Email design is not an easy task. Especially the many, oftentimes undercooked, rendering engines are what makes it so difficult. On top of that, there’s also the problem that, in terms of content, emails need to get to the point as fast as possib...

Topol.io: Creating Beautiful Email Newsletters Made Easy

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The free web app Topol.io makes newsletter design as simple as writing a letter in Word. Topol.io: Word-Like Newsletters Email newsletter design is not an easy thing. There are ways to simplify the process, but the effort needed is never low. The main ...

Website Builder Wix Puts SEO Front and Center

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It’s a common prejudice. Websites made with site builders do not rank well in search engine results pages. Wix started a reputation campaign to correct this SEO misconception. The Evolution of Website Builders In the past, websites made with sit...

SEO: Typical Mistakes and How to Avoid Them

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The path to a successful SEO is a rocky one already. Don’t stand in your own way on top of that! Basically, the search engine is your friend. It wants to do the same thing you do. It wants to make relevant content visible, just as you want to mak...

Email Marketing in E-Commerce: Beginners 101

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Email marketing is one of the most important disciplines in e-commerce. Online shops, that don’t use the email medium outside of order and shipping confirmation throw away a huge potential to gain new customers, bind existing customers, and incre...

Logo Design: This is What Really Matters!

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Logo design is not just a matter of visual design or beauty. In the first place, logo design requires information from marketing, and not from the fine arts. Logos are not (only) supposed to be pretty, but work well considering the business’s pur...