Archive for the ‘Product Strategy’ Category

Improve Your Billing Form’s UX In One Day

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    The checkout page is the last page a user visits before finally decide to complete a purchase on your website. It’s where window shoppers turn into pay...

Giving Your Product A Soul

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    After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Incr...

A Lean Approach To Product Validation

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  One of the biggest risks of building a product is to build the wrong thing. You’ll pour months (even years) into building it, only to realize that you just can’t make it a success. At Hanno, we see this happening time and time again. Th...

A Framework For Brainstorming Products

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  Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is ofte...

How To Take Charge Of A UX Kickoff Meeting

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  I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a ...

Improving Reviews And Testimonials Using Science-Based Design

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  Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, l...

Design Principles To Evaluate Your Product

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  A company proves that it has a strong creative process by developing successful products repeatedly. We see this in companies like Apple, BMW and Google. Founders such as Steve Jobs formed a corporate culture with an intense focus on creati...

Design Principles To Evaluate Your Product

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  A company proves that it has a strong creative process by developing successful products repeatedly. We see this in companies like Apple, BMW and Google. Founders such as Steve Jobs formed a corporate culture with an intense focus on creati...