Archive for the ‘Copywriting’ Category

Getting Practical With Microcopy

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    The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an e...

How Copywriting Can Benefit From User Research

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  I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers “unconsciously incompetent,” or unaw...