Archive for the ‘Content Strategy’ Category

Getting Practical With Microcopy

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    The first question clients and stakeholders seek answers to with any digital product and/or service today — and rightly so — is how to establish an e...

6 Inspiring Examples of Gamification in Design

From the Powerball to Candy Crush to Farmville, games have permeated our lives. And for good reason: They’re fun, exciting, and rewarding. Plus, leveling up or winning a game provides us with an instant sense of gratification and pride. So to make yo...

Creating Content Wireframes For Responsive Design

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  As I was leading my course in responsive web design between 2011 and 2012, I kept stumbling over the process of wireframing. My students tended to focus on the wireframe as being the end game in the planning process. They didn’t understan...

Design Mock-Ups Need Dynamic Content: Tools and Plugins

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  Nothing is perfect on the web. We can't make sure that our websites always work as intended, but we can try our best to design resilient and flexible websites that aren't that easy to break — both in terms of interface design and security...