Archive for the ‘Case Studies’ Category

Transforming Lufthansa’s Brand Strategy — A Case Study

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  The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no ...

Making A Service Worker: A Case Study

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  There’s no shortage of boosterism or excitement about the fledgling service worker API, now shipping in some popular browsers. There are cookbooks and blog posts, code snippets and tools. But I find that when I want to learn a new web con...

Guide To Using WebP Images Today: A Case Study

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  They say a picture is worth a thousand words. But online, a picture can be worth a thousand kilobytes or more! HTTP Archive shows that images make up 64% of a web page’s total size on average. Given this, image optimization is key, especi...