Archive for the ‘Branding’ Category

If Your Company Were a Couch…

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Without even realizing it, our perceptions are cross-referenced with our memories. Our brains conjure up an emotional reaction when our eyes see familiar shapes, colors, and textures. This fun exercise uses various styles of couches to help you make de...

Transforming Lufthansa’s Brand Strategy — A Case Study

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  The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unfortunately, no ...