Archive for the ‘AMP’ Category

AMP For Retailers: Is It Worth It?

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    Big news from Google: Within a few months, the infamous search engine will divide its index to give users better and fresher content. The long-term plan ...

Need to Catch Up on the AMP Debate?

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The subject of AMP came up at a meetup I was at the other day. It came up in a "Hey have y'all seen this thing yet?" context. Some people have heard of it, some hadn't. Even among those who had heard of it, the vibe was mostly: "this is newfangled tech...

Writing Async Libraries – Let’s Convert HTML to PDF

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I can barely remember a conference where the topic of asynchronous PHP wasn't discussed. I am pleased that it's so frequently spoken about these days. There's a secret these speakers aren't telling, though... Making asynchronous servers, resolving dom...

ShopTalk 248: AMP

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AMP is wildly polarizing. Huge tech companies evangelize for it. It has loads of tech partners and loads of publishers using it. Well-respected companies are building things for it. There is also a ton of backlash. It's too easy to break. It gives Goo...

Progressive Web AMPs

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    If you’ve been following the web development community these last few months, chances are you’ve read about progressive web apps (PWAs). It’s an um...

Why Do Websites Publish AMP Pages?

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I cannot tell if you AMP will shake out to have been a good or bad idea for the web. I can attempt to answer this question though: those sites don't care where you read them. They just want people to read them. Read them. Like them. Trust them. So whe...

Taking AMP for a Spin

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The following is a guest post by David Attard of DART Creations. David is going to introduce us to AMP (no idea what that is? read on) as well as how you might go about converting an existing site to an AMP site. Hint: it's for big performance gains. A...